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Before You Step On The Mats:

Branding isn't just about looking good. It's about building a business presence that moves with purpose, performs under pressure, and lasts longer than a trend.If you’re thinking about investing in branding, this page is designed to help you make the most informed, no-BS decision possible.

Here's What You Should Know First:
1. Your brand is more than your logo.
Logos are important, but a great brand starts long before the design. We focus first on clarity—who you serve, why it matters, and how you position yourself.

2. You may not need everything.
Not every business needs a full rebrand. Sometimes, a focused sprint or clear name is all it takes to create momentum. We assess what's needed and skip what's not.

3. If you don’t know your customer, we won’t guess.
Good branding reflects your customers' reality. If you're unclear on who you're really serving, we’ll start there.

4. This isn’t order-taking. It’s problem-solving.
Our work is collaborative. I won’t just take a request and deliver it at face value—I’ll help guide you toward what will actually move the needle. If you’re looking for a partner who challenges assumptions and builds lasting solutions, you’re in the right place.

5. We always begin with a short fit call.
Every engagement starts with a quick 20-minute call. We discuss what you think you need, what your timeline looks like, and where your brand stands today. No hard sells. Just clarity.

You're Ready for This If:
- You have an offer that works or is nearly ready.
- You want your brand to grow with you, not hold you back.
- You’re tired of DIY or disjointed brand assetsYou value expertise and collaboration.

Not Quite Ready Yet?
That’s okay.

Start with my free Brand Pressure Points Guide or request your Tale Of The Tape Audit.
If you still unsure, schedule a short Pre-Roll Check.

Book Your Call
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Pre-Roll Check:

Make sure everyone understands the rules of engagement.
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Proper brand work is like preparing for competition. You don’t just show up and start swinging, You study the competition, strengthen your weaknesses, and collaborate with specialized experts to ensure you’re ready for what’s ahead. Before we dive into design, and naming, we first check alignment with a quick but essential Pre-Brand Screening.

What the Pre-Brand Screening Is:
A short, structured session to make sure your foundation is stable. We’ll clarify:
- Where your brand stands today.
- What goals you’re aiming for.
- If the chosen engagement is the right fit.
- What gaps might need addressing before we move forward.

Why It Matters:
The wrong position at the start leads to wasted time and sloppy outcomes. The Pre-Brand Screening ensures that your investment is focused, effective, and built to stick.

Who Needs It:
- Businesses considering one of our standalone Naming or Identity engagements.
- Teams unsure which package fits best.
- Leaders who want confidence before committing.

Take the first step with clarity. Book your Pre-Brand Screening today.

Book Your Call

Top Contenders:

Strategic programs to build, clarify, or evolve your brand. Choose the one that fits where you are, and where you want to go. Add-ons are priced based on scope. Final recommendations provided in your custom proposal.
Roadwork Package
Starting from: $3,999
Grit-work done before the lights and pressure.
Ideal for:
Local businesses, startups or rebrands on a deadline.

Not for:
Teams needing extensive market research, complex stakeholder alignment, or long-term advisory.
Includes:
  • Precision Brand Strategy Clinic
  • Positioning snapshot and customer clarity
  • Visual identity basics
    (primary logo, color, font)
  • Comprehensive Brand Fundamentals doc.
    (including Naming, Persona, and Visuals)
  • One-liner or tagline development
  • Brand starter reference PDF
Base Timeline:
~3-4 weeks
(flexes based on client input)
Does not include additional engagements.
Most businesses waste thousands on logos and ads that don’t connect. Our Roadwork Package gives you the strategy, positioning, and identity system that makes every dollar you spend later more effective. It’s not a cost — it’s insurance against wasted effort.
Add-ons (Optional):
  • Naming Sprint — Develop a powerful, ownable name with strategic alignment.
  • Brand Persona + Messaging Padwork — Brand persona development, Refined ideal audience benchmarks, and a messaging cheat sheet for marketing clarity.
  • Visual Comms Combo — Includes a 1-page stylescape reference board, showcasing a range of digital, print, and out-of-home applications, paired with a curated set of 5–10 royalty-free brand-aligned images.
book your call
Vision Quest Package
Starting from: $8,999
The full camp, guided with purpose and grit.
Ideal for:
Businesses ready to level up, clarify their voice, and build consistent brand expression.

Not for:
One-off projects or groups who are still deciding what business they want to be in.
Includes:
  • Full brand strategy discovery + documentation
  • Positioning, voice, narrative, and messaging system
  • Visual identity system
    (logos, alt marks, colors, type)
  • Comprehensive Brand Fundamentals Guide (PDF)
  • One-liner or tagline development
  • Brand starter reference PDF
Base Timeline:
~6–12+ weeks
(with built-in time for feedback)
Does not include additional engagements.
Other industry teams rank this at a $12-20K level bracket. . .

Our Vision Quest Package starts at $8,999 and scales with scope. Ensuring you the same full brand strategy, messaging, and identity without unnecessary overhead — designed to align your team and endure in the market. It’s not logos and words; it’s a system built to go the distance.
Add-ons (Optional):
Strategic Expansion:
  • Brand Architecture Blueprint — Clarify how your brand scales across offers, sub-brands, or audiences with a structured architecture map and 
expert guidance.
  • Offer & Service Naming Workshop — Align and elevate your offer suite through clear, confident naming with strategic insight.
Internal Activation:
  • Internal Alignment Toolkit — Equip your team with behavior cues, onboarding language, and brand reinforcement materials that help internalize the shift.
  • Brand Launch Messaging Session — Co-develop a custom address or message you can deliver to your team, board, or audience, complete with coaching and delivery support.
Book Your Call
Flow-state Advisory
Starting from: $1,299/month
Your strategic cornerman between rounds.
Ideal for:
Business owners or leaders who need ongoing alignment, clarity, and creative direction.

Not for:
One-time identity builds or teams needing daily production support or hands-on creative execution.
Includes:
  • 2 strategy sessions/month (or custom cadence)
  • Monthly brand alignment reports
  • Ongoing review of campaigns, messaging, and decisions
  • Advisory support for creative partners and internal teams
Base Timeline:
Monthly (3-month minimum)
Does not include additional engagements.
Brands don’t stay sharp on autopilot. Our Flow-State Advisory keeps your brand aligned, consistent, and competitive with ongoing strategic support. It’s like having a cornerman in your corner every round — making sure you stay ready and adaptable.
Add-ons (Optional):
  • Leadership Sounding Board — Private strategic support and check-ins for decision-makers.
  • Internal Brand Alignment Workshop — Align internal teams and departments with brand direction.
  • Brand Governance Toolkit — Equip your organization with guardrails and tools to uphold brand clarity.
  • Bonus: Quarterly Brand Watch Report included with 3-month+ engagements.
Book Your Call

Tactical Engagements

Precision-built services designed to deliver one powerful result.
Brand Strategy Clinic
Starting from: $6,999
An intensive strategy-first engagement to give you total clarity before execution.
Ideal for:
Organizations needing a sharp positioning framework, audience clarity, and brand direction before investing in identity, marketing, or campaigns.

Not for:
Businesses looking for design-only or execution-first work.
Includes:
  • Discovery and intake session
  • Strategy & Positioning workshop
  • Positioning strategy and brand principles
  • Brand POV and core messaging foundation
  • Strategy presentation + Q&A
  • Strategy  PDF
Base Timeline:
~ 3 - 4 weeks (flexes based on client input)
Does not include additional engagements.
When clarity is missing, nothing else works. Our Strategy Clinic gives you sharp positioning, audience insights, and messaging foundations to guide every decision. It’s the roadmap that keeps your brand moving with intent and purpose.
book your call
Naming Championship
Starting from: $4,999
Prequalified Engagement.
Focused, collaborative process to develop a memorable, protectable brand name.
Ideal for:
Businesses with clear direction and audience, needing a powerful, ownable name.

Not for:
Groups without established positioning or strategic clarity.
Includes:
  • Strategy and criteria intake session
  • Competitive/linguistic scan
  • 10 - 15 strategic name candidates
  • Presentation with rationale and
    sample usage
  • Basic trademark pre-screening (non-legal)
  • Name alignment review session
Base Timeline:
~3–4+ weeks
(with built-in time for feedback)
Does not include additional engagements.
The right name opens doors, the wrong one closes them. Our Naming Championship delivers distinct, memorable, ownable names with strategic and trademark-aware rigor. It’s not a brainstorm, it’s one of your first competitive advantage.
Pre-roll check
Visual Momentum
Starting from: $5,499
Prequalified Engagement.
A focused identity sprint to give your brand a memorable, pressure-tested presence.
Ideal for:
Brands with a strong strategy + name already established.
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Businesses ready to build visual consistency and recognition across key touchpoints.

Not for:
Brands without a clear strategy or audience definition.
Includes:
  • Strategy and criteria intake session
  • 3 black & white logo concepts
  • Stylescape direction board
    (visual benchmarks + tone cues)
  • Presentation with rationale and
    sample usage
  • Primary and secondary lockups
  • Font and color suggestions
  • 5 brand-aligned royalty-free images
  • Basic usage PDF
  • Optional: Basic trademark distinctiveness scan (non-legal)
Base Timeline:
~ 3 - 4 weeks (flexes based on client input) Does not include additional engagements.
A logo alone won’t carry your brand. Visual Momentum creates a complete identity system, primary and secondary marks, colors, type, and imagery — a technique that makes you recognizable, consistent, and built to be remembered.
Pre-roll check

How It Works:

Every engagement follows a clear, pressure-tested process—structured for clarity, collaboration, and performance.
  1. Discovery & Intake:
    We start with a deep dive into your goals, challenges, and current position.
  2. Strategic Alignment:
    Together we determine a clear direction forward, rooted in insight not guesswork.
  3. Design & Development:
    We collaborate on the visuals, language, and systems your brand needs to move with confidence.

  4. Review & Refinement:
    Together, we stress-test the work, sharpen the details, and finalize with precision.
  5. Delivery & Support:
    Final assets are delivered, and we prep you for rollout—as agreed.
Payment Milestones:
Most engagements follow a 50/50 structure—half to begin, half at final delivery. 

(Some long-term work may follow a custom cadence.)
“Now water can flow or it can crash.
Be water, my friend."
- Bruce Lee

Ready To Touch Gloves?

Before we move forward, let’s make sure we’re aligned.
This 20-minute consult is where we size up your needs, timing, and goals—and make sure the next move is the right one.
No pressure. No pitch. Just clarity.

book your call

Learn the 8 Brand Pressure Points

that can make or break your business.
Download your guide to the 8 Brand Pressure Points and start leveraging them to your advantage.
GET IT HERE